From print and packaging design to digital marketing and motion graphics… I will fully embrace any application that will aid expressing my ideas to meet the needs of the client.
Inspired in part by sticky.co.uk insight behind ‘humour’ to spark consumer action, my ‘dad joke’ concept for Bauer’s Father’s day social campaign was a huge success with brands running their own best worst dad joke competitions on socials.
In print and digital displays we tested more emotive concepts and looked at the potential pain points faced by consumers.
Tasked with creating a diverse mix of concepts using a control design template. The marketing teams wanted to include ‘Ease of purchase’ and ‘Value for money’ concepts. I expanded on these with emotive family concepts around gifting and being together at Christmas.
Last minute request are all part of the job, I worked on this while live on teams with the stakeholders which for this brief really helped. You can see the selection process down to the final design.