We are what we do

Career Highlights / Creative Leadership & Delivery

Pioneered Bauer Publishing’s first digital OOH campaign for Grazia, translating brand pillars into six high-impact executions on Storm Cromination screens.

Integrated AI-assisted workflows across design and production, introducing Adobe Firefly, Meta’s automated variation tools, and ChatGPT to enhance ideation, efficiency, and experimentation.

Led creative facilitation workshops for Brand Marketing and Events teams, co-presenting alongside the CMO on advertising history, AI trends, and creative-thinking frameworks.

Delivered insight-led subscription campaigns evolving from seasonal pushes to sustained initiatives around sustainability, wellbeing, and mental health, directly supporting subscriber-revenue growth.

Built and lead Bauer’s Marketing Design Hub, a multidisciplinary resource supporting over 20 titles, embedding clear processes for briefing, ideation, refinement, and evaluation.

Serve on Bauer’s Next-Level Leadership Team and act as a Corporate Brand Ambassador, championing innovation and cross-functional collaboration across Publishing and Audio.

Professional Experience

Head of Marketing Design — Bauer Media (April 2021 – Present)

Led a multidisciplinary team delivering creative across acquisition, retention, events, and brand marketing for more than 20 Bauer print titles. Partner with senior stakeholders across Marketing, Product, and Editorial to connect creative concepting, insight, and delivery excellence.

·    Built and direct Bauer’s Marketing Design Hub, embedding agency-style processes and elevating in-house creative standards across digital, print, and motion.

·    Drove data-led subscription campaigns supporting sustained audience growth and subscriber revenue.

·   Championed structured creativity across teams by facilitating Design Thinking-based workshops, integrating SCAMPER, Six Thinking Hats, and complementary innovation frameworks to embed scalable ideation and evaluation practices within campaign planning.

·   Championed AI integration through Adobe Firefly, Meta automation, and ChatGPT; presented pilot results to senior leadership to support responsible adoption.

·   Collaborated with Paid Media, UX, and Pre-Press teams to ensure design consistency and performance alignment.

·   Facilitated workshops and Adobe training for creatives and brand executives; co-presented at department-wide team days alongside the Chief Marketing Officer.

·   Served on Bauer’s Next-Level Leadership Team and as a Corporate Brand Ambassador, promoting innovation and creative excellence.

Head of Design Hub — H Bauer Publishing (November 2014 – April 2021)

Established and scaled Bauer’s first centralised Design Hub, transforming siloed design functions into an integrated creative resource for marketing and senior leadership.

·   Delivered conceptual design, UI, motion graphics, and digital marketing across multiple titles.

·    Implemented streamlined workflows for briefing, QA, and stakeholder communication.

·   Championed adoption of new digital tools and upskilled team members through tailored workshops.

·   Supported brand campaigns and corporate communications with consistent, high-impact storytelling.

Design Manager — Edenco Publishing (April 2012 – November 2014)

Managed a design team of seven delivering multichannel creative for clients including Laithwaite’s Wine, Direct Wines, and The Sunday Times Wine Club.

·   Led integrated campaigns across print and digital.

·   Secured new business wins (Guide Dogs for the Blind, Rowcliffe Cheeses) through creative tenders.

·   Mentored junior designers and developed in-house photography and digital workflows.

·   Collaborated with client marketing teams to ensure brand consistency and campaign success.

Earlier Roles (2002 – 2012)

Senior Designer – Take a Break & That’s Life!, H Bauer Publishing (2008–2012); Designer – H Bauer Publishing (2007–2008); Development Designer – Edenco Publishing (2004–2007); Junior Designer – Edenco Publishing (2003–2004); Junior Designer – Wild Associates Ltd (2002–2003).

Education & Professional Development

Advertising & Creative Media Apprenticeship — Creative Facilitation & Evaluation (Ongoing)

BA (Hons) Graphic Design — UCA Epsom (2:1)

Diploma in Foundation Studies (Art & Design) — UCA Epsom

Certified UX Course (Adobe XD & Figma) — School of UX (2022)

Introduction to Adobe XD — Media Training Ltd (2022)

Adobe After Effects Course — Academy Class (2019)

Maxon Cinema 4D Course — Academy Class (2019)

Awards, Mentoring & Creative Philosophy

·    Lead a studio culture modelled on agency best practice, embedding a continuous cycle of insight → ideation → refinement → evaluation.

·   Recognised for creative innovation and collaboration, with departmental work contributing to cross-brand successes and internal award nominations.

·   Champion mentorship and training for designers, video producers, and marketing partners.

Creative philosophy: Design is a conversation between insight and intuition — a process of continuous learning where empathy, clarity, and craft evolve together to create work that genuinely connects.

Technical Toolkit

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Firefly), Figma, Cinema 4D, Monday.com, ChatGPT, Meta Suite, Power BI, Microsoft Dynamics CRM.