I’m a creative leader exploring attention, behaviour and emotionally-led brand systems across publishing and media.
My work focuses on finding the human tensions behind brands — building ideas that connect strategic thinking with cultural and emotional relevance.
Currently leading marketing design within Bauer Media Publishing, I work across campaign systems, audience thinking, brand storytelling and creative development. Alongside commercial work, I’m particularly interested in how media, memory and intentional experiences shape modern life.
Creative Direction
Brand Platform
Campaign Systems
Audience Behaviour
Editorial & Publishing
Creative Facilitation
Visual Storytelling