I’m a creative leader exploring attention, behaviour and emotionally-led brand systems across publishing and media.
My work focuses on finding the human tensions behind brands — building ideas that connect strategic thinking with cultural and emotional relevance.

Currently leading marketing design within Bauer Media Publishing, I work across campaign systems, audience thinking, brand storytelling and creative development. Alongside commercial work, I’m particularly interested in how media, memory and intentional experiences shape modern life.

Creative Direction / Brand Platform / Campaign Systems / Audience Behaviour
Editorial & Publishing / Creative Facilitation / Visual Storytelling